Music Magazine Readership Profile
Q Magazine
The magazines logo is very bold and simplistic. The font used for the Q is also very simple. This simplicity suggests that its aimed towards older people. .It has two contrasting colours which are red and white. This makes it very eye catchy to consumers.
The main image is of a band member from the 'foo fighters'. This person is fierce and aggressive looking. This is because its trying to appeal to those who are interested in 'rock and roll'. All of the characters on the front of the page are men, this could possibly mean that their main audience is men.
The majority of Q's readers are male, with 66.2% being male. Statistics show that 83.8% of the readers are 15-44 years of age. This shows Q's ability to appeal to a wide range of audiences. Q does this by featuring popular artists on the front of its magazine.
KERRANG! Magazine
Kerrangs masthead is broken up by lines and has an explanation mark at the end of it. This design is supposed to appear out of control. From this you can tell that they are trying to appeal to rockers and heavy metal lovers.
Kerrangs type of readers are quite similar to Q's. It has quite an even ratio for gender, however there are slightly more men than women. The type of age range that reads the magazine is often between the ages of 15-34.
Vibe Magazine
This vibe cover has its masthead in big bold font, this links in with the main image used which is of a strong man. The man on the front is supposed to be a role model towards men and catch their attention. The general gender of the average reader is very even, 50.5% of them are males, meaning the other 49.5% are women. The age range for this magazine is 18 to 34 year olds, with 71.2% of the audience for Vibe magazine being of this age range. Few of vibe's readers ever went to college after secondary school. Only 50.7% of them went to college, with 19% currently studying in college. Therefore the magazines content is fairly basic as . However.73.9% of the audience is currently employed.
ADULTS Men 55% Women 45% AGE 18-24 35% 18-34 67% 21+ 82% 35+ 29% Median Age 30 EDUCATION Any college 55% Currently in college 20% EMPLOYMENT Employed 62% HHI Income $52.5k Black/African AMERICAN 75% White 15.9% Spanish/Hispanic/ Latino 12.4% Asian 1% Other Race 11.3%
ADULTS Men 55% Women 45% AGE 18-24 35% 18-34 67% 21+ 82% 35+ 29% Median Age 30 EDUCATION Any college 55% Currently in college 20% EMPLOYMENT Employed 62% HHI Income $52.5k Black/African AMERICAN 75% White 15.9% Spanish/Hispanic/ Latino 12.4% Asian 1% Other Race 11.3%
at least 3 music magazine
reasearch and anylyse their TR carefully and in detail.
write findings
appealing to target
how attract men
why does it appeal to those readership profiles
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